Cycling is (or should be) FUN!

As Easy As Riding A Bike

I couldn’t make it to Street Talks on Monday, to hear Mustafa Arif of the London Cycling Campaign discuss the Space for Cycling campaign, although I did manage to follow some of the discussion on Twitter. One tweet in particular stood out –

That is, how does cycle campaigning break out of the bubble, and convince people who don’t go anywhere near a bike on a day-to-day basis that demanding change is something they should be involved in?

There are no easy answers here, but I think one profitable angle is fun. People who don’t consider themselves ‘cyclists’ will ride bikes at some point during the year, but usually only under certain conditions.

They will ride bikes along seafronts, when they are on holiday.

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